AdScale

Description

AdScale: An Overview

AdScale is a platform that helps e-commerce businesses manage their marketing campaigns across multiple channels, including Facebook, Google, email, and SMS, using AI and ad automation solutions. The platform provides tools for creating and managing ad campaigns, tracking performance, and leveraging customer data for targeted marketing. It also offers features like ShopScore, which helps e-commerce brands benchmark their store’s health and gain actionable insights to improve their performance.

AdScale Features

BI:
♦  Business Analytics
♦  Key performance indicators
♦  Trend analysis
♦  Customers segment creation
♦  Customer segment analysis
♦  Product segment creation
♦  Product segment analysis
♦  Insights and recommendations
♦  Customers Trends
♦  Orders Analysis
♦  Analyze product performance

Ads:
♦  Data-driven advertising plan
♦  Automated campaign creation
♦  24/7 Automated AI optimization
♦  Cross-Channel Budget Optimization
♦  Bid Optimization
♦  Actionable Optimization Tips
♦  Advertising using customer segments
♦  Advertising using product segments
♦  Live Store-to-Ads Sync
♦  Cross-Channel Advertising Analytics

SMS:
♦  Data-driven SMS plan
♦  Ready-to-use SMS campaigns
♦  Personalized messages
♦  ROI-based reporting
♦  SMS Flow Builder
♦  AI-Powered Predictive Analytics
♦  Timezone-based Messages

Email:
♦  Ready-to-use email templates
♦  Trigger/Event based campaigns
♦  Embedded customer segmentation
♦  Personalized messages
♦  ROI-based reporting