{
"sequence": {
"shot": {
"composition": "Continuous single-take style with seamless practical effects and quick set changes, 35mm lens, shot on ARRI Alexa Mini",
"camera_motion": "FPV from viewer's perspective as a tradie, quick tilts down to viewer's hands holding job sheet during 'look at your jobs' lines, swift tilts back up to focus on tradie for 'now back to me', with subtle zooms and pans to emphasize rapid transitions",
"frame_rate": "24fps",
"film_grain": "clean digital with vintage ad flair overlay"
},
"subject": {
"description": "Confident rugged Aussie tradie in his 30s, short-cropped brown hair, stubble, charismatic smile, direct eye contact with camera",
"wardrobe": "Hi-vis yellow shirt and work shorts, tool belt, work boots, evolving with scene changes"
},
"cinematography": {
"lighting": "dynamic natural and dramatic shifts with each transition, highlighting confidence and surrealism",
"tone": "humorous, fast-paced, empowering, parody style"
},
"audio": {
"ambient": "subtle whooshes and magical chimes during transitions, upbeat whimsical music underscoring",
"dialogue": {
"character": "Tradie (in Australian accent, smooth and commanding)",
"vocal": "male voice in blistering Quadruple-time delivery (≈14-18 syllables / sec) with aggressive consonant snaps for perfect lip-sync, completed in ≤1 seconds",
"subtitles": false
}
},
"color_palette": "vibrant yellows and blues with popping hi-vis accents and surreal highlights"
},
"scenes": [
{
"scene": {
"location": "chaotic workshop filled with scattered tools and paperwork",
"time_of_day": "midday",
"environment": "cluttered benches, ringing phones, unfinished jobs"
},
"visual_details": {
"action": "tradie stands confidently facing viewer, gesturing emphatically; camera in FPV tilts down rapidly to show viewer's tradie hands holding a crumpled job sheet paper during 'look at your jobs', tilts back up swiftly to tradie for 'now back to me', repeating for each instance",
"props": "stacked invoices, calendar with crossed-out dates, job sheet paper in viewer's hands"
},
"audio": {
"dialogue": {
"line": "Hello, tradies. Look at your jobs, now back to me, now back to your jobs, now back to me. Sadly, they're not as organized as mine. But if you ditched the pen and paper and switched to ServiceMate, they could be managed like mine."
}
}
},
{
"scene": {
"location": "suddenly inside a fully loaded ute driving smoothly through a job site",
"time_of_day": "midday",
"environment": "tools neatly organized, GPS showing optimized routes, happy clients in background"
},
"visual_details": {
"action": "background seamlessly rises or changes behind him, he remains poised",
"props": "steering wheel appears, dashboard with ServiceMate app open"
},
"audio": {
"dialogue": {
"line": "Look down, back up, where are you? You're in your ute with the schedule your jobs could have."
}
}
},
{
"scene": {
"location": "still in ute, but now holding an object",
"time_of_day": "midday",
"environment": "same as previous, focus on hand"
},
"visual_details": {
"action": "he opens his hand revealing a smartphone, then it transforms visually",
"props": "smartphone with ServiceMate app, digital effects for transformation"
},
"audio": {
"dialogue": {
"line": "What's in your hand, back at me. I have it, it's your phone with a quote. Look again, the quote is now a paid invoice."
}
}
},
{
"scene": {
"location": "reverse shot revealing beach setting",
"time_of_day": "sunset golden hour",
"environment": "waves crashing, palm trees, surreal paradise"
},
"visual_details": {
"action": "camera pulls back to show him atop a horse, wind in hair, triumphant pose",
"props": "majestic horse, ServiceMate logo fading in"
},
"audio": {
"dialogue": {
"line": "Anything is possible when you use ServiceMate. I'm on a horse."
}
}
}
],
"transitions": [
{
"description": "Seamless practical set change, workshop lifts away revealing ute interior",
"duration": "instant",
"style": "surreal and fluid, like stage machinery in motion"
},
{
"description": "Quick hand gesture triggers digital sparkle effect for prop change",
"duration": "under 0.5 seconds",
"style": "magical and humorous"
},
{
"description": "Sudden reverse angle pull-back with whoosh sound",
"duration": "under 1 second",
"style": "dramatic reveal, parody homage"
}
]
}